Wool has a story. We connect the people who tell it.
Palette Purl links British rare-breed mills, independent designers and knitters, so the yarn you knit, the pattern you choose and the people behind both are never strangers.
Mills: we name them
Most yarn is sold under a label that could be made anywhere. We partner with Blacker Yarns and The Natural Fibre Company and put the mill, the breed and the farm story up front. Rare breeds survive when people can see them.
Designers: better wool, new audience
Accurate breed and fibre information helps you design for the yarn. Each month we feature one independent designer’s pattern. You keep all pattern sales and earn a share of yarn sales during your featured month.
Knitters: feel it before you knit it
Start with a swatch sample, then knit the accessory pattern in an evening. If you love the yarn, the coordinating sweater is ready, with the full kit and yardage.
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Why I started this
Nobody taught me how to choose yarn.
I learned by buying the wrong ones.
When I started knitting, I had no idea what to buy. As I grew more experienced, I wanted to try new yarns without my stash growing every time.
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Then I noticed something in a yarn shop.
Different brands were selling yarn spun at the same mill, from the same sheep. If the wool was the same, what was the branding adding? Most yarn on the shelf has been blended for consistency, so it loses the character of the breed. It’s like homogenised milk.
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So I started Palette Purl.
Samples let you feel the wool before you commit. Naming the mill and breed shows you what you’re actually buying. Palette Purl is the yarn education I wish I’d had.